Blog
How to choose the perfect artist for your event or festival
Booking and Contracting
Not all artists fit every format. We explain how to choose the ideal musical proposal depending on the type of event, audience and objectives.
03 Oct 2023
Taylor Smith
Choosing the right artist can make the difference between a successful event and an experience that doesn't connect with the audience. At CB Management, we know that each scenario, each city and each audience has its own rhythm, and that there is no single formula for getting it right.
The first thing to keep in mind is the type of event that you're organizing. An open-air festival, an institutional gala or a small-room performance require very different approaches. Hiring an energetic pop group for a young audience is not the same as hiring an intimate singer-songwriter for a cultural event.
It is also essential to analyze the Profile of the public. What age range do you have? Is it a local audience or an outside audience? What type of music do you consume? Studying their preferences will allow you to fine-tune the artist's style and ensure that there's an authentic connection during the performance.
El presupposed is another determining factor. There are highly recognized artists whose cache fits only certain formats, and other emerging artists with high quality and projection that can offer a powerful show with a smaller investment.
La technical availability space also influences. Some artists require specific sound, lighting, or staging infrastructure. Make sure your venue can meet those needs, or choose artists who are more versatile in that regard.
At CB Management, we accompany promoters and organizers in this process. Not only do we offer artistic proposals, but also strategic advice to ensure that the talent hired adapts to the event, meets expectations and elevates the public experience.
Another key point is to think about Coherence of the cartel if it's a festival or concert series. A good combination of styles can enrich the proposal, but an artistic imbalance can disorient the public. Musical curation is also a form of branding.
Choosing well is not just a matter of taste, but of vision, knowledge of the environment and professional support. Therefore, if you are preparing an event and need help, at CB Management we can advise you to find the perfect artist to turn your idea into an unforgettable show.