18 May 2025
Taylor Smith
Over the past 20 years, the music industry has changed more than in the entire previous century. What used to depend on record labels, media and physical formats, is now moving at breakneck digital speed. At CB Management, we have experienced this transformation from the inside, and we know that adaptation is the only way forward.
One of the great turning points was the arrival of streaming. Platforms such as Spotify, YouTube Music or Apple Music changed the way we consume music, reducing access barriers and creating new ways to discover artists.
With this, the economic model also changed: revenues no longer come mainly from the sale of records, but from monetization by reproduction, merchandising and, especially, live events, which have taken on an undisputed role.
Las social networks they have democratized music promotion. Now any artist can reach thousands of people without intermediaries, but they also compete with a constant avalanche of content. That's why having a well-defined digital strategy is more important than ever.
La artificial intelligence begins to have a presence in the production, in the curation of playlists and in the prediction of trends. This offers opportunities, but it also poses ethical and creative challenges regarding the role of the human artist in the algorithmic era.
The concept of community has replaced that of traditional “fandom”. Artists who grow organically do so thanks to real connections with their followers: they reply to messages, share processes, show their daily lives. Authenticity is a very valuable currency.
In this new ecosystem, promoters and producers must also reinvent themselves: managing digital campaigns, mastering dissemination tools and offering experiences beyond the stage. At CB Management we understand production not only as a technique, but as a brand strategy.
Music has ceased to be a product and has become a constant experience. And that requires flexibility, innovation and a lot of passion. That's why we keep learning, collaborating with artists who understand the present and betting on a future where music is heard, seen and felt like never before.